1. The content isn’t unique
If your content is just more of the same ol’ thing that readers have seen before, why would they want to return? Return visitors can count for a high percentage of your traffic. Make your content unique. That will not only make readers more likely to return, but it will make them more likely to share it with others.
2. Page load time is slow
Sure those 30 or so plugins on your blog all seem pretty cool. But they could be causing your blog page to run like a ’74 Pinto in mud. Strip away the unnecessary plugins. An archive plug, a blog search plugin, perhaps a tag cloud plugin, a subscription plugin and appropriate share/vote plugins may be all you really need.
3. You’re not promoting it enough
What are you doing to promote your blog? Are you sharing it in social networks where your audience is engaging? Are you promoting it through your traditional online and offline marketing channels? You have to get the word out.
4. It’s written poorly/ hard to read
Perhaps you’re just not a good writer. Or maybe you tried farming out your articles on Craigslist for like $4 for 400 words. And you got what you paid for. Maybe you tried keyword stuffing that pushed your keyword density off the charts but you sacrificed readability in exchange and it ended up sounding like it was written by someone who can’t even speak the language. Oh, and all that keyword stuffing also got you penalized by the search engines. Whatever the reason, it may be time to take a serious look at your writing. Because as stated in tip #1, you need people to return to your blog.
5. You lack an SEO strategy
SEO drives 90% or more of my blog’s traffic. That kind of traffic will most also lead to a shorter sales cycle than traffic driven simply through sharing across other social networks. Focus on better use of tagging, linking and more focused content. You need some kind of SEO strategy.
Those are just a few tips. You’ll discover many more tactics for driving traffic to your blog in The Social Media Road Trip Workshop.
Thanks.
See ya on the next stretch of the road.
-Kevin McIntosh
Creator, The Social Media Road Trip Workshop
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