About

If you’re like I was upon first diving into  “social media marketing,” the whole process can seem pretty overwhelming. You got people talking about everything from “rss feeds” and “engagement” to “tweetbacks” and “trackbacks.”

Is social media about the web disciplines such as SEO? Or is it about PR? Or branding? Or is it really sociology?  Well, the answer there is “Yes.” It’s all of that and more.

Hi, I’m Kevin McIntosh. Welcome to The Social Media Road Trip Workshop. This on-demand video social media membership site  is over a year in the making, and it’s backed by over 700 hours of research to date.

I bring over 20 years of ad agency experience as a copywriter to this workshop, having worked on over a dozen Fortune 500 brands including Blockbuster, RCA and DuPont.

My experience with social media marketing began back in 2005 while working on a peer-to-peer community for a Fortune 500 brand. A lot has changed since then in terms of the tools. And the tools have in some cases impacted some abilities to implement the strategies. I’ve also managed a couple of self-hosted WordPress blogs over the past couple of years and have set up several more other blogs. I’ve also been microblogging on Twitter and Facebook for about two years.

With this workshop, I will show you the best practices you need to know for planning, launching, managing and measuring a social media marketing program.

Hope you’ll join us for the ride.

Kevin McIntosh
April 2011